Should tech companies hire journalist to report on new business ventures?

When we think of journalism we think of writing and reporting not tech companies. However, what if tech companies started hiring journalist to construct articles that discuss the latest developments going on with the company? This would help keep the general public informed on what is going on.

Given the day and age of technology everything goes viral why not follow the trend and hire journalist to solely write about the latest news going on in the tech world. When you take a moment to think about it makes all the sense in the world for tech companies to hire journalists. Engineers are not known for their writing skills or story telling ability they are known for developing websites, apps, and various prototypes.

According to medium there are three mains reasons companies should hire journalists to write their content. First, journalists have experience reporting on deadlines. Having experience doing anything always pays dividends. Second, journalists have the ability to write for a mass audience. Again familiarity always plays a big a role in doing something successfully. The third and last reason why companies should a journalist to write their content is because they how to conduct interviews in a professional manner.

Case in point journalist serve a purpose in the tech industry. Having the ability to write eloquently is key. Also having the ability to reach different kinds of audiences is important because your stories will appeal to more people. In the journalism industry having a big following and credibility goes a long ways.